On the podcast: The change BIG MONEY can accomplish (S2, E7)

Guests in episode 7 of Love Zero Waste: Reynir Indahl and Matthew Demorais

Guests in episode 7 of Love Zero Waste: Reynir Indahl and Matthew Demorais

In this episode of Love Zero Waste - The change BIG MONEY can accomplish - we're focusing on the role of investors and corporations in the zero waste movement. Reynir Indahl, founder and managing director at Summa Equity and Matthew Demorais, working with Global External Affairs at Sustainable Packaging of Unilever are guest in this episode.

Investors and corporations contribute to the zero waste vision by trying to figure out how they can serve the market better, how they can earn more money, develop new products and services, push for new policies and much more. But what triggers change among the big players? How do they envision a zero waste society, and what are the concrete steps they’re currently taking?

Reynir Indahl and Matthew Demorais share their insights on large-scale zero waste change processes and disruptions and the importance of co-creation and collaboration. Moreover, Reynir and Matthew share their own personal motivation for contributing to zero waste. And Evelina and Malin discuss if system change doesn’t come down to a handful of people anyway…

🎧 Listen on Spotify, Apple Podcast, Google Podcast, SoundCloud - or wherever else you listen to podcasts!

A special thank you to Raiffeisen Nachhaltigkeits-Initiative for supporting the making of this episode! We’ve very grateful for your help!


“We’re introducing reusable, refillable packaging to help cut waste” (Unilever)
“Pepsi, Nestle, and more will test reusable packaging subscription service” (The Verge)
The LOOP Store
“Loop’s launch brings reusable packaging to the world’s biggest brands” (Green Biz)
Waste & packaging (Unilever)
Summa Equity’s website
Summa Equity closes its Fund II with SEK 6.5 billion to invest to solve global challenges (press release)
Norsk gjenvinning’s website and Norsk gjenvinning on Summa Equity’s website
Sortera’s website and Sortera on Summa Equity’s website

Let us know what you think!

We’d love to get your feedback on the podcast. Did you learn something new in this episode? Would you recommend others to listen to Love Zero Waste? What topics do you want us to tackle in the podcast? We’re all ears! Please also leave a review on Apple Podcast. That would mean the world to us. And it makes it easier for more people to find us.

Let’s co-create!

Love Zero Waste is a collaboration between Circulous and The Good Tribe. We’re always open to ideas and collaborations. Contact us for more information.


Idea, production and editing: The Good Tribe and Circulous
Hosts: Evelina Lundqvist and Malin Leth
Mixing: Umami produktion
Jingle: Merlinn Sound
Initiators the Love Zero Waste community: Evelina Lundqvist and Alexandra Poetz

Wishing you a great listen!

Evelina Lundqvist & Malin Leth