WHAT WE STAND FOR

At The Good Tribe, we believe values aren’t just words—they’re choices we make every day. This page is your guide to how we work, what we expect, and what you can count on.

Our Guiding Principles

We’re here to drive systems change—not just compliance. Our work is grounded in:

Peace: Choosing dialogue and mutual respect over conflict.

Democracy: Protecting civic freedom, open societies, and inclusive participation.

Integrity: Acting with transparency, honesty, and accountability.

Inclusion: Making space for diverse ways of knowing, being, and leading.

Sustainability: Working within planetary limits and advocating for climate justice.

Innovation: Embracing bold ideas, never at the expense of people or planet.

Teamwork: Collaborating generously, growing the pie, and building collective power. We thrive when we support each other.

Science: Countering misinformation and grounding our work in research.

Real Impact: Avoiding greenwashing and striving for measurable change.

What We Expect from Our Collaborators

If you work with us, we expect you to:

  • Treat others with respect and care.

  • Honour human rights, climate justice, and equity.

  • Use resources responsibly and avoid extractive or exploitative practices.

  • Share our commitment to transparency, science-based decision-making, and the UN SDGs.

What You Can Expect from Us

  • We’ll walk our talk—not just talk the talk.

  • We’ll be transparent, responsive, and open to hard conversations.

  • We’ll respect your time, ideas, and boundaries.

  • We’ll challenge systems of injustice, including greenwashing and racism.

  • We’ll stay humble and committed to evolving—alongside you.

Sustainability Isn’t Always a Straight Line

We know that sustainability is rarely straightforward. It’s messy, non-linear, and sometimes uncomfortable.

We don’t expect perfection—we expect honesty, reflection, and commitment. What matters is showing up with courage, owning mistakes, asking questions, and learning together. That’s how real change happens.

IS THE GOOD TRIBE A GOOD FIT FOR YOU?

Are you committed to honest feedback, even when it’s uncomfortable?

Do you take responsibility for your impact—on people and the planet?

Are you transparent about your operations, challenges, and goals?

Do you believe kindness is a strength?

Do you value systemic change—not just surface solutions?

If yes… we’re aligned

We believe in accountability.

That’s our baseline.

Radical (and kind!) honesty is our thing.

Let’s collaborate.

Great starting point.

If no… maybe not a fit

This might not work.

Growth mindset is essential.

Dig deeper!

So do we.

We may not be the right partner.

We Choose Our Partners Carefully

Industries We Don’t Work With

We do not collaborate with entities involved in:

Weapons, fossil fuel extraction, industrial agriculture, ultra fast fashion, predatory lending, private prisons, tobacco, surveillance tech, or any group with a track record of severe human rights violations or disinformation.

Want to Work With Us?

Review The Good Tribe’s full Code of Conduct.

Got questions? We’re always up for a conversation. Reach out here.