LOVE ZERO WASTE
Evelina Lundqvist of The Good Tribe and Malin Leth of Circulous are releasing the podcast Love Zero Waste. We’ll be sharing the first episodes with you at the beginning of 2019.
Through the podcast Love Zero Waste, we want to raise awareness and inspire people and organisations to work together to find solutions for zero waste. We want Love Zero Waste to contribute to making it easy for consumers to make sustainable choices, encourage organisations to offer sustainable solutions and create public opinion in favour of a zero waste society. Moreover, we firmly believe that it's only together, through co-creation, with efforts at all levels in society, that we can rapidly create large-scale change.
In the podcast, we’re exploring how businesses, cities and even countries — how you and I — can contribute to creating a zero waste society. You’ll hear change agents, entrepreneurs, scientists, activists and policymakers share their insights, the latest research and revolutionary ideas on how to create a zero waste society.
The devastating consequences of waste
Waste and garbage affect every single individual on earth. When waste and trash are not avoided, radically reduced or handled correctly, this has negative or even devastating consequences for our seas and species, but also our economic development and public health. By 2050, it is forecast that 68% of the world's population will live in cities. As growth and urbanisation are directly linked to waste generation per capita, topics such as waste, waste sorting and the zero waste vision are urgent to discuss to create large-scale system change.
Cutting out waste equals cutting CO2 emissions
We see a crucial need for a discussion about waste, waste sorting and zero waste solutions worldwide. The World Bank’s report on global waste, the UN Sustainable Development Goals (SDGs 3, 6, 8, 10, 11, 12, 13, 14, 15 och 17) and the Paris agreement reinforce our standpoint. Improvement in managing waste can drastically reduce our CO2 emissions. Moreover, we are convinced that the CO2 emissions can be further reduced if we increase the knowledge about the concept of zero waste. If we do not manage to solve the waste generation problem now, the consequences will be devastating.
The purpose of the podcast
The purpose of the podcast Love Zero Waste is to pursue the zero waste vision by extending the discourse beyond individual responsibility and "a-year's-trash-in-a-jar" initiatives (however brilliant!), to an inclusive co-creational process including civil society, business and the public sector. Furthermore, the podcast Love Zero Waste aims at making the zero waste vision and required actions attractive, primarily for the target group of consumers, 18-45-year-olds, and secondarily for business, civil society and public sector stakeholders converging on waste, waste management and minimising environmental impact in the value chain.
Love Zero Waste is a joint collaboration by The Good Tribe and Circulous. In our larger vision, Love Zero Waste is comprised by a podcast, online and IRL workshops, an online communication campaign and a book. If you'd like to collaborate or contribute in-kind or financially to making Love Zero Waste happen, do get in touch.
PS. Read about some of The Good Tribe’s previous work with zero waste on our Austria blog (in English and German).