The founders of The Good Tribe, Gayathri Rathinavelu and Evelina Lundqvist traveling in India, February 2009. Photo: The Good Tribe & Rupert Pessl.
The idea behind The Good Tribe was born in India during our trip to Kerala and Tamil Nadu during the winter of 2009. India doesn’t leave anybody unaffected. The contrasts are tremendous; poor and colorful, rich and intense. For us, the trip to India became a symbol of the polarity of the world we live in. Happiness and despair, hand in hand. We felt powerless and encouraged at the same time – and we decided it was time to take a stand for a sustainable, balanced and respectful way of living and conducting our lives.
During our time in India we strongly felt that we’re all responsible for taking good care of the planet in order to create prosperity for living as well future generations. In this spirit we decided that we wanted to create a business together, and that our business strategy would be to make solutions and tools to achieve social, environmental, and financial sustainability fun, understandable and accessible.
The people of The Good Tribe
The Good Tribe’s growth strategy is to grow slowly and organically and pick up interesting people as well as customers and partners along our journey in order to extend our tribe and reach even more impact. The Good Tribe is a gathering of remarkable people; change makers and doers working with full dedication to create a happy planet. The people of The Good Tribe work as meeting facilitators, consultants, researchers, concept developers, project managers, and lecturers. At the moment we are situated in Graz and Vienna in Austria, Stockholm in Sweden and Florianopolis in Brazil.
Our name and pink elephant logo
Our name, The Good Tribe, symbolizes people with innovative and entrepreneurial ideas that contribute to a sustainable way of life, which gather together. We chose an elephant as our symbol since this animal unites us, we both have very strong experiences with elephants in our lives. Moreover, elephants symbolize tribes, powerful movements, intelligence, integrity, and life long memories. The pink colour stands for doing things differently, with charm, and engaging with curiosity and passion. Our logo is designed by brilliant Magnus Gillberg of Harlem Communication.
Gayathri’s uncle Chandrasekaran Ponnuswamy is an important inspiration in our work. He asks his students at university:
“If not now – when?
If not here – where?
If not you – who?”
Contributing to a sustainable and happy planet starts with pin-pointing what you want to do, adding your passion and creativity and multiplying with global awareness – and it starts here and now!
Let’s connect and see what we can accomplish together!
Lots of Love,
Evelina Lundqvist and Gayathri Rathinavelu
Founders of The Good Tribe