We create passion for sustainability!

The Good Tribe is a social venture that offers innovative tools to raise awareness and create passion for a Zero Waste society. In a Zero Waste society we care for material resources, as well as human capacity. We address Zero Waste with social entrepreneurship, creativity and fun to make it understandable and accessible. We are active in Sweden, Austria and Brazil.

The organization
The Good Tribe was founded in April 2009 by Gayathri Rathinavelu and Evelina Lundqvist. Read more here if you want to get to know our team, and here if you are curios about the founders’ story, and here if you want to know more about our love for the tribe, elephants, and the colour pink. We are situated in Graz and Vienna in Austria, Stockholm in Sweden and Florianopolis in Brazil. The Good Tribe pursue different organizational structure in all three countries depending on the nature of the activites.

Our mission – a happy planet!
The Good Tribe’s mission is to support people – including YOU to pin-point what you can do to create a happy planet, we combine this with your passion and creativity, and multiply it with global awareness and knowledge – and boom we’ve created a happier planet together!

Our vision board
Above you can see how we picture The Good Tribe’s future! We have used the voices of some of our biggest role models to illustrate what they (hopefully!) will say about us in the future. Enjoy!